Presbyterian's MyChart Cinema Campaign

This campaign was created as part of a push in 2014 to increase usage of Presbyterian's MyChart app which allows users to view their health records online, as well as connect with their healthcare teams. This campaign played in theaters in November 2014 - January 2014, and helped Presbyterian succeed in reaching their goal of 90,000 users by year's end.

I wrote, directed and produced these on location in Albuquerque, New Mexico, with a budget of $25K.

All three videos are available in the above playlist, so be sure to check out all three.